About

My route to writing has gone through business, real estate, media, publishing and more than a few unexpected places.

I've developed and owned businesses, invested in real estate, and taken ideas from concept to creation. That background shapes the way I approach B2B writing. I understand that the copy is only one part of the assignment. There is a business behind it, a customer on the other side of it, and a reason the company is investing in the work.

I founded a small television and radio media company and spent years interviewing people from very different walks of life. That experience taught me something I still use every time I sit down to write: the first answer is rarely the whole story.

Good questions change a conversation. They uncover the decisions, turning points and details that don't appear in a company bio, a questionnaire or a stack of background material. That's often where the real story is.

Research is part of that process. I dig until I understand the subject well enough to recognize what's important, what may be missing and what questions still need to be asked.

Today, that thinking goes into case studies, business narratives, long-form content and interviews. My business background keeps the work grounded in something equally important: why the piece is being written in the first place.

The writing has a job to do.

It has to earn its place in the budget.

I'm also the author of Call Me to the River, published under the name Anise Horvath, and the creator of The Plumb Line Press and Life of a Sardine.

Laurie Bartlett