Digital Projects
A website is the public expression of your business—and one of its hardest-working assets.
Everything on the site contributes to that expression. The images, language, organization of information and ease of finding what brought someone there all shape the experience. A beautiful site can still lose a customer if the price is buried, just as strong information can lose its value when there is no clear way forward.
The experience should reflect the character of your business and make it easy for people to continue—to make a purchase, start a conversation, join a community, learn more or simply want to return.
Your website does some of the heaviest lifting in your business. It should be built to carry the weight.
DIGITAL PROJECT
The Plumb Line Press
A quiet place in a noisy world.
The Plumb Line Press began with a clear purpose and grew into a complete digital platform combining original writing, Scripture study, books, visual storytelling and e-commerce. Its store includes the Plumb Line Press collection as well as the Margaret Bartlett Collection, which brings an artist's original work beyond the canvas and into a separate line of products. The voice, content, organization and visual direction bring those different elements together under one site.
DIGITAL PROJECT
Life of a Sardine
Our home. Our future. Our voice.
Life of a Sardine began with an unusual idea: use storytelling and humor to make complicated community issues easier to understand. From that idea came a complete original brand with its own voice, characters, cartoons, research-based articles, educational content, community features and merchandise. The website brings those pieces together in a format designed to invite curiosity, encourage participation and give visitors reasons to keep exploring.